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Creating a Vision for Downtown Loveland

As in many other communities, Loveland, Colorado was faced with a downtown that was on the rebound, but faced with aging infrastructure and streetscape amenities.  Stanley Consultants was hired to create an overall vision for 160 acres of the downtown and civic core, detailed designs for 16 blocks of urban streetscape and several public plazas.

The goal of the project was to create a master plan document that will invite continued reinvestment in downtown.  The plan identified gateway opportunities, enhanced pedestrian amenities, and improved parking and circulation solutions.  Fundraising and financing options were explored for creation of a business improvement district, installation of public streetscape amenities and expansion of the City's great public art program.  Detailed designs addressed on-street parking configurations, site furnishings, traffic calming/ flow enhancements, paving designs and identified opportunities for additional public art within downtown.

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